The founder’s story
After working in healthcare regulation and communications for some years, I broadened my horizons and started consulting for consumer health and wellness brands.
Coming from such a regulated healthcare space, where evidence-based information is king, I was concerned about the quality of consumer content in wellness, and that brand partnerships were largely based on popularity and not necessarily expertise.
After raising these issue to a few people working in the industry, I was met with the response that the industry was ‘different’ and ‘doesn’t need to be as strict with what we say.’
It was here that the mission to tackle this mindset was conceived and a year later The WellSpoken Mark was born.
The onus in wellness has always been for the public to decipher good from bad information; however, I believe that brands and influencers have a responsibility to make sure that the information they publish is of the very best standard.
Whether it be how much protein to consume, how many HIIT classes to attend a week or even understanding of the benefits and limitations of certain meditation practices – these routine choices need to be informed by credible information.
For us the WellSpoken Mark is more than a seal of approval; it represents a wholehearted commitment by wellness brands and influencers to strive towards providing evidence-based authentic content to the public.