Gen Z wellness is transforming the industry
January 21, 2019
The Gen Z wellness era is upon us and it is going to really shake things up. According to a report...
News
Health journalists are the key to credibility in wellness
January 14, 2019
Before the wellness boom, health journalists produced most of our lifestyle and health content, mostly found in women's magazines and the columns...
Does your personal wellness experience matter?
January 14, 2019
The thing about personal wellness is that it is so hard to quantify what that means and to then explain...
The rapid rise of the expert culture
January 8, 2019
Author: Sarah Greenidge, Founder of WellSpoken Date of preparation: October 2017 The rapid rise of the wellness expert has been the latest...
Wellness regulation: an urgent need
January 7, 2019
The last 10 years the wellness industry has boomed. The problem is that wellness regulation hasn't managed to follow suit....
Annoyingly there are no absolutes in wellness
January 2, 2019
Exaggerated claims in wellness are commonplace. When is the last time you read an article related to health and wellness,...
WellSpoken Comment: The Ogilvy ‘Wellness Movement Pioneers’ report
October 15, 2017
Author: Sarah Greenidge, Founder of WellSpoken Date of preparation: October 2017 In early October, Ogilvy, the global marketing communications firm, released their...
Credibility not censorship
October 15, 2017
Author: Sarah Greenidge, Founder of WellSpoken Date of preparation: October 2017 At WellSpoken, we believe that there need to be certain parameters...
Why providing supporting information should be the norm
October 11, 2017
Author: Sarah Greenidge, Founder of WellSpoken Date of preparation: October 2017 At WellSpoken we often conduct research and audits of content produced...
The rapid rise of the expert culture
October 9, 2017
Author: Sarah Greenidge, Founder of WellSpoken Date of preparation: October 2017 The rapid rise of the wellness expert has been the latest...